Thursday, April 15, 2010

Continuing the topic of bad customer service

Continuing the topic of bad customer service: I was at Sloan Ford yesterday for an issue, and I overheard a conversation. It seems someone brought a Saturn to a Ford dealership because they were having headlight issues. Since GM crashed, the local Saturn place closed. Now, the person could have taken their Saturn to a GM dealership for service, but they went to Ford - whatever. The one guy at Sloan said, "Can't they read the fucking sign in the parking lot?"

Slightly understandable reaction - but this just goes to show the issue: Once you dread your customers, you are doomed to fail. After GM crashed and closed it's local Saturn location, Ford MAY have been able to pick up some service... after all, cars may be different, but they're not COMPLETELY different. Instead of seeing the positives and attempting to expand their market, they berate potential new clients.

I'm sure this positive story will help motivate others to go to Sloan Ford for their friendly service.

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